WORLD of FASHION is a special Event, during Rome Fashion Week, to promote fashion talents. It’s usually attended by Italian and International press and television. The one day event, held with the ALTA ROMA, takes place twice a year in January and July. Our Locations are the fantastic Rome St Regis Hotel, the Rome Westin Excelsior in Via Veneto and Palazzo Brancaccio.
For centuries Italy has been hailed the fashion capital of the world, and not without reason.
To this day, the fashion weeks in Milan and Rome set the trends for the rest of Europe and the world in general. WORLD of FASHION has established itself in this context where accomplished designers from across the globe vie to participate as it offers an International platform that gives them global exposure and visibility. Additionally, the event sees a large turnout of celebrities and royalty, who come to shop for the latest and the most glam outfit for that special Red Carpet moment.
The WORLD of FASHION event was launched in 2008 as platform to create a dialogue between cultures. The intent was to blend the eastern world with west through the language of fashion and arts, where they could showcase the history and mutual traditions of their regions in the backdrop of beautiful apparel. With Nino Graziano Luca at the helm in his capacity as Director, and Habib Mestiri as consultant, the WORLD of FASHION has held 20 chapters successfully, bringing together designers from several countries.
The young designers participating in the event have presented their collections to the recitations of the poetry of Ibn Hamdis, a 11th Century Sicilian-Arab poet, of other litterateurs as Khalil Gibran, Ali Ballanubi, contemporary authors such as Fatima Mernissi, contemporary dancers Maria Strova and Julia Haussner; art works of the Lebanese artists Nijad Abdul Massih and Mohamed Ali Albadri Aboamira who just fled from the war in Libya, and six extraordinary artists Leonardo Da Vinci, Giusy D’Arrigo, Renato Meneghetti, Max Marra, Silvio Formichetti, Fabio Massimo Caruso, Thomas Hodges, Valentino Marra.
The incredible talent pool of designers from various regions that get invited to participate in the WORLD of FASHION has generated a lot of interest amongst such luminaries as Sheikh Sceicca Haya Al Houti from Kuwait, Princess Noor Al Khalifa from Bahrain, Princess Shaima Al Mansouri from Dubai, Sheikh Amal Murad from Dubai, Sheikh Ali Khaled Al Sabah Ambassador of the State of Kuwait, RAI Director Danilo Scarrone and Maria Pia Ammirati, Manuela Arcuri, Francesca Chillemi, Leila Ben Khalifa, Katia Ricciarelli, Claudia Gerini, Lando Buzzanca, Giulia Innocenzi, the international musician Phil Palmer, Sarah Maestri, Ria Antoniou, Irene Ferri, Altaroma’s President, Vice President and CEO, Prince Salman Al Mansouri from Bahrain, various members of the Al Saouad family from Saudia Arabia, Prince Al Subah from Kuwait, Prince Al Khalifa from Bahrain, and Arab Ambassadors. The film industry is also duly represented in the front rows.
The WORLD of FASHION has been awarded recognition by AltaRoma the Rome Fashion Week, Promoroma, the special agency of the Chamber of Commerce of Rome, the Fashion and Tourism Commission of Rome, Confartigianato, the craft council of Rome, the Italians in the World Foundation, IED Istituto Europeo di Design and several other agencies and individuals not necessarily connected with fashion.